Change Buyer Behavior And Sell More Annuities    $33.00            View Sample Pages
Annuity sales training books concentrate almost solely on the rational reasons why people buy annuities, but consumers make normal decisions. Rational pieces, behavioral elements and illusions combine in the decision-making process and the interaction of these three areas result in a decision.

This book gives representatives an understanding of what is going on in the consumer’s mind, why the consumer may be thinking that way, and steps the producer can take if they need to change the consumer’s mind. The book is based on years of research, combining the results of hundreds of studies with real world experience. The 174 page soft-cover illustrated book is available at a new release price of $33 – a 15% discount from the $39 regular price; additional discounts are available for large orders. The book is a new and fresh approach to annuity selling with one goal – close more sales.

Index Annuities, A Suitable Approach       Available in July 2010

Periodicals

Advantage Compendium     $440.00 Annual Subscription        View Sample Pages
Its purpose is to provide an in-depth look at a single issue each quarter and see how it does or will affect the annuity industry by conducting a comprehensive analysis of the data that is available, saying how this issue affects the industry, and offering solutions. The intended audiences of Advantage Compendium are the strategic thinkers and executives that plan the future course of their company.

Winter 2010      Fixed Annuity Distribution In 2020
This issue identifies many of the factors affecting the marketing and distribution of fixed annuities and how they may all play out over the next 10 years. The study takes a look at how annuity channels have changed, talks about the major variables affecting current distribution, identifies which annuity marketing companies have a securities connection, and gives opinions as to the ultimate affect of all of this.

Fall 2009          Behavioral Retirement Solutions & Using Financial Behavioral To Increase Annuity Sales  
Why Wall Street’s approach to retirement income resembles a broken stool. Presents the Immediate Annuity Puzzle (Why immediate annuities are often the rational choice and why they will NEVER have big market share). Demonstrates a new approach to retirement income planning using behavioral finance Identifies retirement income prospects. Examines the issue of mandatory annuitization. Shows annuities as the black swan killer, and some new annuity product concepts designed using behavioral finance.

Summer 2009   Helping Seniors Make Wise Decisions About Annuities
Seniors process information differently and also react differently to the same information when compared with younger adults. The study uses the findings of academic research in this area to illuminate the problems that can hamper good decisions and identifies specific steps carriers and agents can take to help seniors make correct decisions regarding the purchase of an annuity. The study identifies the 6 reasons why bad decisions happen, 2 simple steps that can be taken to help every senior make better decisions, describes the innovative Data Sorting Presentation approach that helps consumers decide, and includes an Annuity Disclosure Form template designed to lessen complaints.

Index Compendium    $140.00 Annual Subscription         View Sample Pages
For 13 years the eight page Index Compendium monthly newsletter has provided information on changes in the annuity marketplace, tracking actual returns, and featuring marketing, compliance and other issues that affect index-linked products.